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BTCC / BTCC Square / Global Cryptocurrency /
Google Implements New Crypto Ad Rules in Europe Aligned with MiCA

Google Implements New Crypto Ad Rules in Europe Aligned with MiCA

Author:
Global Cryptocurrency
Published:
2025-04-15 06:10:02
16
1
Starting from April 23, 2025, Google will enforce strict new rules for crypto advertising in Europe, complying with the MiCA regulatory framework. The policy update, announced on March 24, requires all crypto exchange and wallet ads to originate from MiCA or CASP-registered entities. Advertisers must also obtain Google certification and meet local requirements beyond MiCA. This marks a significant shift for platforms promoting crypto services on Google.

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